511 Logos
National LogoThe 511 trade name, slogan, logo design symbol, and any combination, including its similarity in sound, appearance or meaning, all provide the identify for the nation's travel information number and distinguish its goods/services.
The American Association of State Highway and Transportation Officials (AASHTO) maintains the legal rights to the 511 logo and is currently pursuing a federal trademark/servicemark.
The logo was designed with the notion that the telephone is a universal, easily recognized symbol. It clearly sends the message that 511 is a telephone-based service. The blue double lines and dotted lines evoke a sense of movement or thoughts about transportation.
Individuals wishing to use the 511 logo must adhere to the national guidelines established by AASHTO. The guidelines are available on-line at http://www.deploy511.org/logo.htm.
Iowa Logo
Iowa's 511 logo consists of three parts: the national 511 logo; national “Travel Info” text box; and various text combinations including, “Dial 511” and “Dial 511 for pre-trip planning or en route decision making.”
For additional information regarding Iowa's 511 logo signature, please contact Lynn Purcell 515-239-1730 or Lynn.Purcell@dot.state.ia.us
General Guidelines
- In general, the logo must never be recreated, set in type, picked up from previous printed materials or altered in any way.
- The two national components (511 logo and “Travel Info” text box) may be used together or separately.
- The 511 text has been customized using the typeface Franklin Gothic Demi and should not be recreated. All text must be in this font.
- The logo is not to be stretched or skewed.
- White space must be present around the logo when using other graphics or logos. Other graphics or logos must not touch the logo itself.
- The logo can be used at any size, as long as it is not stretched or skewed.
- The logo cannot be screened.
- Type is never to be printed over the 511 logo.
- The preferred colors are PMS 293 or black. For consistency, the logo should not be printed or displayed in colors other than blue on white, reverse (white on blue) and black.
- White reversed is the only application that is approved when the signature is placed on a PMS 293- or black-colored field.
Downloadable Artwork Interested individuals, businesses and organizations are free to download and use the artwork offered below, in accordance with the national and general usage guidelines.
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Black/White File Formats |
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CATEGORY A: Iowa's 511 logo, offered in black or blue, 600 dpi resolution, suitable for printing |
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CATEGORY B: Iowa's 511 logo in reverse print, offered in either white on black or white on blue, 600 dpi resolution, suitable for printing |
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CATEGORY C: Iowa's 511 logo in blue or black, 72 dpi resolution, suitable for Web or TV graphic |
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CATEGORY D: Iowa's 511 logo in reverse print, offered in white on black or white on blue, 72 dpi resolution, suitable for Web or TV graphic |
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CATEGORY E: |
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File Extension Format Descriptions
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