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511 Logos

National logo
The 511 trade name, slogan, logo design symbol and any combination, including its similarity in sound, appearance or meaning, all provide the identify for the nation's travel information number and distinguish its goods/services.

511 is a service mark of the American Association of State Highway and Transportation Officials (AASHTO) and registered with the U.S. Patent and Trademark Office (registration number 2680779, Jan. 28, 2003).

The logo was designed with the notion that the telephone is a universal, easily recognized symbol. It clearly sends the message that 511 is a telephone-based service. The blue double lines and dotted lines evoke a sense of movement or thoughts about transportation.

Individuals wishing to use the 511 logo must adhere to the national guidelines established by AASHTO. The guidelines are available online at http://www.deploy511.org/511%20guidelines/511_guidelinesnew.htm.

Iowa logo
Iowa's 511 logo consists of three parts: the national 511 logo; "Traveler Information" text box; and various text combinations including, "www.511ia.org or dial 511" and "Dial 511 for pretrip planning or en route decision making."

For additional information regarding Iowa's 511 logo signature, please contact Christina Andersen 515-239-1235 or Christina.Andersen@dot.iowa.gov.

General guidelines

  • In general, the logo must never be recreated, set in type, picked up from previous printed materials or altered in any way.
  • The two national components (511 logo and "Traveler Information" text box) may be used together or separately.
  • The 511 text has been customized using the typeface Franklin Gothic Demi and should not be recreated. All text must be in this font..
  • The logo is not to be stretched or skewed.
  • White space must be present around the logo when using other graphics or logos. Other graphics or logos must not touch the logo itself.
  • The logo can be used at any size, as long as it is not stretched or skewed.
  • The logo cannot be screened.
  • Type is never to be printed over the 511 logo.
  • The preferred colors are PMS 293 or black. For consistency, the logo should not be printed or displayed in colors other than blue on white, reverse (white on blue) and black.
  • White reversed is the only application that is approved when the signature is placed on a PMS 293- or black-colored field.

Downloadable artwork
Interested individuals, businesses and organizations are free to download and use the artwork offered below, in accordance with the national and general usage guidelines.

Category/Description

Sample designs

Blue/White
file formats

Black/White
file formats

Click on desired format to download

Category A: Iowa's 511 logo, offered in black or blue, 600 dpi resolution, suitable for printing

511 logo

511 logo

EPS
TIF

EPS
TIF

Category B: Iowa's 511 logo in reverse print, offered in either white on black or white on blue, 600 dpi resolution, suitable for printing

511 logo

511 logo

EPS
TIF

EPS
TIF

Category C: Iowa's 511 logo in blue or black, 72 dpi resolution, suitable for Web or TV graphic

511 logo color

511 logo bw sample

GIF
JPEG

GIF
JPEG

Category D: Iowa's 511 logo in reverse print, offered in white on black or white on blue, 72 dpi resolution, suitable for Web or TV graphic

511 reverse color sample

511 reverse bw logo

GIF
JPEG

GIF
JPEG

Category E:
National 511 logos

National 511 logo download site

File extension format descriptions

*.GIF       graphic interchange format
*.EPS      encapsulated postscript
*.TIF        tagged image format file
*.JPEG    Joint Photographic Experts Group